Please use this identifier to cite or link to this item:
https://data.ufl.udn.vn/handle/UFL/1754Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Assoc. Prof.Dr. LÊ PHẠM HOÀI HƯƠNG | - |
| dc.contributor.author | LƯƠNG ANH | - |
| dc.date.accessioned | 2025-03-19T04:13:25Z | - |
| dc.date.available | 2025-03-19T04:13:25Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | https://data.ufl.udn.vn/handle/UFL/1754 | - |
| dc.description.abstract | The language of advertising is a very special one, which has its own characteristics that make it different from other languages. This study aims at conducting a linguistic analysis of vehicle advertisements in English and Vietnamese. The descriptive and contrastive methods were employed to give a detailed description of some typical linguistic features and to point out the similarities and differences between English vehicle advertisements (EVAs) and Vietnamese vehicle advertisements (VVAs) in terms of their layout, syntactic, semantic and lexical features. The findings of this study are clearly presented based on a survey of 110 vehicles advertisements in English and Vietnamese, which are taken from well-known and popular newspapers, magazines and websites in English and Vietnam. The findings show that both EVAs and VVAs share a similar structure. Most EVAs are formed by verb phrases and have conceptual meanings whereas most EVAs by adjective phrases with cononative meanings. For syntactic features, the advertisements of vehicles in both languages differ in sentence types and voice. For lexical features, the use of specialized technical terms in EVAs is higher than in VVAs .It is hoped that the results of the thesis provide useful documentation to those who are interested in vehicle advertisements. | en_US |
| dc.description.tableofcontents | TABLES OF CONTENTS CHAPTER 1 INTRODUCTION ................................................................... 1 1.1. RATIONALE............................................................................................. 1 1.2. AIMS AND OBJECTIVES ....................................................................... 2 1.2.1. Aims ................................................................................................ 2 1.2.2. Objectives........................................................................................ 3 1.3. SCOPE OF THE STUDY .......................................................................... 3 1.4. RESEARCH QUESTIONS........................................................................ 3 1.5. SIGNIFICANCE OF THE STUDY........................................................... 4 1.6. ORGANIZATION OF THE STUDY........................................................ 5 CHAPTER 2 LITERATURE REVIEW AND THEORETICAL BACKGROUND ............................................................................................. 6 2.1. LITERATURE REVIEW .......................................................................... 6 2.2. THEORETICAL BACKGROUND........................................................... 9 2.2.1 Noitions of Linguistic Features .................................................... 9 2.2.2. Vehicles and Classification of Vehicles.................................... 20 2.2.3. Advertising and Language of Advertising.................................... 22 2.2.4. Advertisements and Advertisements for Vehicles........................ 25 CHAPTER 3 METHODS AND PROCEDURES ...................................... 39 3.1 RESEARCH DESIGN .............................................................................. 39 3.2 RESEARCH METHODS ......................................................................... 39 3.3 RESEARCH PROCEDURES................................................................... 40 3.4 DESCRIPTION OF SAMPLES................................................................ 40 3.5 DATA COLLECTION.............................................................................. 41 3.6 DATA ANALYSIS................................................................................... 42 3.7 RELIABILITY AND VALIDITY............................................................ 42 CHAPTER 4 FINDINGS AND DISCUSSION .......................................... 44 4.1. SEMANTIC FEATURES OF EVAS AND VVAS................................. 44 4.1.1 Semantic Features of phrases in the taglines of VVAs............... 44 4.1.2 Analysis of Meaning In Taglines of EVAs................................... 46 4.1.3 Phrase construction in the taglines of VVAs............................... 49 4.1.4 Similarities and differences between EVAs and VVAs ................ 51 4.2 SYNTACTIC FEATURES IN EVAS AND VVAS................................. 51 4.2.1 Sentence Types .............................................................................. 51 4.2.2 Passive Voice ................................................................................. 55 4.2.3 Sentences with Relative Clauses.................................................... 59 4.2.4 Similarities and Differences between EVAs and VVAs .............. 62 4.3 LEXICAL FEATURES IN EVAS AND VVAS...................................... 64 4.3.1. Nouns and Noun Phrases in EVAs and VVAs ............................. 64 4.3.2. The Extensive Use of Monosyllabic and Simple Words.............. 67 4.3.3. The use of technical terms in EVAs and VVAs ........................... 72 4.3.4 SIMILARITIES AND DIFFERENCES BETWEEN EVAs AND VVAs..................................................................................................... 74 CHAPTER 5 CONCLUSION AND IMPLICATIONS............................. 75 5.1.CONCLUSION......................................................................................... 75 5.2 CONTRIBUTION OF THE STUDY ....................................................... 76 5.3 LIMITATIONS OF THE STUDY............................................................ 77 5.4 SUGGESTIONS FOR FURTHER RESEARCH ..................................... 78 REFERENCES................................................................................................ 79 QUYẾT ĐỊNH GIAO ĐỀ TÀI LUẬN VĂN (bản sao | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Trường Đại học Ngoại ngữ, Đại học Đà Nẵng | en_US |
| dc.title | A STUDY OF LINGUISTIC FEATURES OF ADVERTISEMENTS FOR VEHICLES IN ENGLISH AND VIETNAMESE | en_US |
| dc.title.alternative | LV ThS 380 | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | Ngôn ngữ Anh | |
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