Please use this identifier to cite or link to this item:
https://data.ufl.udn.vn/handle/UFL/374Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | PGS.TS. Nguyễn Thị Quỳnh Hoa | - |
| dc.contributor.author | Mai Thanh Hùng | - |
| dc.date.accessioned | 2024-06-30T11:37:18Z | - |
| dc.date.available | 2024-06-30T11:37:18Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | https://data.ufl.udn.vn//handle/UFL/374 | - |
| dc.description.abstract | The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research. | - |
| dc.language.iso | en | - |
| dc.publisher | Trường Đại học Ngoại ngữ, Đại học Đà Nẵng | - |
| dc.subject | English language | - |
| dc.subject | Ngôn ngữ Anh | - |
| dc.subject | Multimodal Discourse Analysis | - |
| dc.subject | Frudential Insurance | - |
| dc.subject | Frudential Insurance and Advertisements | - |
| dc.title | A Multimodal Discourse Analysis of Frudential Insurance and Advertisements | - |
| dc.title.alternative | LVTHSI2023-8220201-011 | - |
| dc.type | luanvanthacsi | - |
| Appears in Collections: | Ngôn ngữ Anh TMP2 | |
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