A study on semantic and syntactic features of metaphor and metonymy in English and Vietnamese tourism advertisements

Abstract

This research aims to investigate how to use the syntactic and semantic features of metaphor and metonymy in online English and Vietnamese tourism advertisements. The analysis, and discussions to point out the similarities and differences in the usage of metaphor and metonymy in English and Vietnamese in terms of syntactic and semantic features. The research collected a sample of 100 English and 100 Vietnamese online tourism advertisements. The findings clarify syntactic features of metaphor and metonymy in online English and Vietnamese tourism advertisement such as noun phrases, verb phrases, adjective phrases and prepositional phrases. Moreover, other sematic features such as attractions, life-style and history are investigated. The study hopes to not only contribute to teaching and learning of English more effectively, especially to help learners who are working in tourism industry to improve their translation skills but also provides more understanding of language usage in tourism industry