An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective

Abstract

This paper examined the cultural values and sociolinguistic features reflected in American and Vietnamese ads for non-alcoholic dinks. It attempts to find out the advertising appeals as well as types of words/phrases used in these ads. The research data are collected from American and Vietnamese online newspapers and websites. After the data are collected, they are analyzed both quantitatively and qualitatively. These results obtained from the research help understand the advertising appeals and sociolinguistic features in ads. Finally, these results aim to provide a specific look at ads in cultural and sociolinguistic perspective as well as to help teachers and learners in language teaching and learning of advertising in Vietnam.