A Study Of The Semantic And Pragmatic Features Of Protecting Environment Slogans In English And Vietnamese

Abstract

Since 1970, the environmental problem has become a hot topic of the world, and the protecting environment slogans (PESs) have played an important role not only in stimulating people’s consciousness of the environment but also improving political attention and public behavior. Slogans are simple and brief words, phrases or sentences. However, they can convey a persuasive message under the informative forms. Therefore, a study on slogans has great significance. This study discovered the similarities and differences of PESs in English and Vietnamese in terms of semantic and pragmatic features. An analysis was conducted to find out types of meanings and the environment themes have been used in PESs in English and Vietnamese. Together with the analysis, a discussion and comments on semantic and pragmatic features of environmental protection slogans have been made. In the process of the study, the similarities and differences between English and Vietnamese PESs in terms of semantic and pragmatic features have been clarified in turn so as to reach the conclusions and implications. Furthermore, the thesis also suggested some further researches on various fields of environmental protection slogans, so that researchers of slogans as well as copywriters can gain deeper insight into interesting areas of non-commercial slogans.