An Investigation Into Linguistic Features Of English And Vietnamese Short Message Service (Sms) Advertisements On Mobile Phones

Abstract

Mobile advertising has become one of the most popular applications in mobile commerce, particularly in the form of text advertising through SMS (Short Message Service). This thesis deals with the linguistic units used in English and Vietnamese SMS advertisements on mobile phones by discovering their functions and purposes. Data collected from 400 pieces of English and Vietnamese SMS advertisements on mobile phones are described and analyzed under the quantitative and qualitative approaches. The discussion of findings reveal how well the words and sentences work in an SMS advertisement in these two languages. The percentage proportion of Enghlish and Vietnamese linguitics units appearing in SMS advertising are also pointed out. Ultimately, the results of the study help everyone concerning this issue easily to understand the SMS advertising language as well as suggest some applications for designing an attractive SMS advertisement.