Please use this identifier to cite or link to this item:
https://data.ufl.udn.vn/handle/UFL/374| Title: | A Multimodal Discourse Analysis of Frudential Insurance and Advertisements |
| Other Titles: | LVTHSI2023-8220201-011 |
| Authors: | PGS.TS. Nguyễn Thị Quỳnh Hoa Mai Thanh Hùng |
| Keywords: | English language Ngôn ngữ Anh Multimodal Discourse Analysis Frudential Insurance Frudential Insurance and Advertisements |
| Issue Date: | 2023 |
| Publisher: | Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| Abstract: | The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research. |
| URI: | https://data.ufl.udn.vn//handle/UFL/374 |
| Appears in Collections: | Ngôn ngữ Anh TMP2 |
Files in This Item:
There are no files associated with this item.
Due to copyright, some materials are displayed in bibliographic records or for archives only. Using materials in the Digital Library must comply with the Intellectual Property Law.